UPDATE little handy radial UV patch
WARNING: This is an advanced workflow for people who KNOW WHAT THEY ARE DOING. If you want the same effects but with an easier approach, check out Texture Tools https://gumroad.com/l/SparkTextTools
A bunch of tools to manipulate UVs. Scale, Tile, Pixelate and Rotate. Put them together do achieve the example in the video, see how to use them in the screenshot that comes with the patches. Also handy for a whole bunch of other ideas. Enjoy.